The current brand leader is Dr. Teals. Their products are filled with endocrine disrupting fragrance where ours are all natural. Private label is already in the market, and our positioning is a better product from a company set up to fund a mission. That mission happens to be taking care of the demographic that buys our products. This creates an authentic virtuous circle, so when we promote what we do naturally, I’m finding we are growing organically and it’s really magical.
We feel like we’re doing the same for Epsom salt.
Love that! Which other brands are doing something similar?
The current brand leader is Dr. Teals. Their products are filled with endocrine disrupting fragrance where ours are all natural. Private label is already in the market, and our positioning is a better product from a company set up to fund a mission. That mission happens to be taking care of the demographic that buys our products. This creates an authentic virtuous circle, so when we promote what we do naturally, I’m finding we are growing organically and it’s really magical.
Oooo mission-led is built into the foundation!
The ethos!