Sunday Series: 10 Ways to Align Your Career with Social Good and Find Purpose
Laurie Keith, VP, the Ad Council
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Sunday Series, February 23rd 2025.
Laurie Keith who is the VP, Emerging Media and Technology at the Ad Council. Laurie has been with the Ad Council for 14+ years.
She has been able to combine her love and passion of media and technology with social impact.
As a non-profit organization, we bring together the most creative minds in advertising, media and tech to address the most worthy causes - from the Ad Council’s Linkedin bio.
Key takeaways from my conversation with Laurie:
Personal Growth and Values
Identify your inflection point: Just like Laurie, recognize when something is missing in your career and be brave enough to seek a path that aligns with your values.
Write down your core values: Take the time to reflect on what truly matters to you and seek organizations that embody those values.
Find a company that aligns with your values: Laurie's emphasis on the Ad Council's core values, such as empathy, boldness, and embracing differences, highlights the importance of finding a workplace that shares your beliefs.
Explore different avenues within your field: Just as Laurie started in media to gain experience before transitioning to social good, consider exploring various roles and industries to gain a broader perspective and discover your niche.
Be open to new opportunities: Laurie's willingness to reinvent herself and take on new challenges within the Ad Council showcases the importance of embracing change and pursuing growth opportunities.
Be an enthusiastic skeptic: Approach new technologies and opportunities with a balance of curiosity and critical thinking, ensuring that your efforts are aligned with your values.
Use your skills for social good: Laurie's career at the Ad Council exemplifies how you can leverage your talents and experience to make a positive impact on society.
Embrace collaboration: The Ad Council's success stems from partnerships and collective action, reminding us that together, we can achieve more.
Be bold and innovative: The Ad Council's exploration of emerging media encourages us to think outside the box and find new ways to connect with audiences.
Be the change you wish to see in the world: The Ad Council's work reminds us that we all have a role to play in creating a better future.
