Making the Unfamiliar Familiar: 15 Strategies for Increasing Visibility for Underrepresented Founders
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Sunday Series, March 2nd 2025.
I had the fortune of speaking with Salim Holder, Co-Founder & CEO, 4th Ave Market, Kate Brodock, CEO Switch & GP W Fund, and Aubrey Flynn, Founder, GOALS Ventures to discuss ways to support underrepresented founders and to close the funding gap
"I just didn't feel fulfilled by what I was doing on a daily basis. I couldn't see how the things I was doing was actually having an impact on the communities I'm a part of or those that I live in." - Salim Holder
From Kate Brodock:
Championing Diversity and Inclusion: Kate has been a strong advocate for gender and representation in the tech startup space for over 15 years.
Empathy as a Core Value: She emphasizes the importance of empathy in driving diversity, equity, and inclusion initiatives.
Supporting Underrepresented Founders: Through Switch, she provides various programs, including pitch sessions, accelerators, and founder coaching, to support women and underrepresented founders.
Empowering Women Investors: Kate also trains women angel investors to increase their participation in the investment landscape.
Mission Alignment Beyond Funding: She stresses the importance of mission alignment with investors and partners, going beyond just financial support.
From Aubrey Flynn:
Scaling Impact: Aubrey founded Goals Ventures to scale his efforts in empowering entrepreneurs and shrinking the wealth gap.
Building a Community: Goals Ventures has cultivated a community of over 600+ entrepreneurs and brands.
Vertically Integrated Solution: The company offers a range of services from digital transformation to retail opportunities for entrepreneurs.
Innovative Technology: Goals Ventures utilizes AI and Web3 technologies to enhance its platform and offerings.
Ambitious Goals: The company aims to digitize one million businesses through partnerships and collaborations.
From Salim Holder:
Epiphany and Impact: Salim left a successful corporate career to pursue ventures with a greater impact on his community.
Filling a Market Need: He identified a lack of consolidated platforms for multicultural and ethnic personal care products.
Economic Empowerment: Fourth Ave Market aims to empower the Black community by increasing ownership in the ethnic haircare market.
Honoring Legacy: The name "Fourth Ave Market" pays homage to a historic Black Wall Street in Birmingham, Alabama.
Empowering Entrepreneurs: The platform provides entrepreneurs with skillsets and resources to succeed in business.