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Hello Everyone -
How was your weekend?
I’m excited to publish my latest conversation with my friend Craig Dubitsky, the Founder of Hello Products. Hello Product is a ‘friendly’ oral care company that prides itself on creating natural oral products for the 100% not the 1% of American households.
Craig began his journey with Hello 11+ years ago. His previous entrepreneurial stops were co-founding EoS (Evolution of Smooth lip balm) and being on the ground floor with Method Products.
In 2020 he and Hello joined the Colgate-Palmolive family (the most penetrated FMCG brand in the world). Craig doesn’t refer to Hello’s acquisition as an ‘exit’ but rather an ‘entrance.’ The company still operates independently within Colgate while having access to its resources.
Some key points Craig stressed during our discussion:
Everything starts and ends with people
People don’t want to buy things, they want to join things
Customer service shouldn’t be considered a ‘cost center’ rather it should be used to empower everyone from the people who work with you to the people who buy your product or service
FOMO (Fear of Missing Out) doesn’t exist rather he ascribes to FONT (Fear of Not Trying) — he impresses this concept with the college students he encounters at Babson, Univ. of Rochester, NYU, TCU, and more.
Craig practices what he preaches. There’s a Skype button on the Hello Products website whose calls go directly to him — he’s answered calls from all around the world. He unabashedly gives out his cell phone number too because he loves people.
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