12 Ways to Give Back in Business: How Lokai Donates 10% of Profits to Charity
Why Product is King
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They are making a concerted effort to do good while doing well!
How was everyone’s past week? I was in Anaheim for the Natural Products Expo West. What an amazing trade show! The energy was palpable. Loved meeting and seeing friends, new and old. Thank you, Mike Gelb, Founder, The Consumer VC for inviting me to morning networking.
Sunday Series, March 9th ⤵️
Huge thanks to Corey Capasso for introducing me to Steven Izen, Founder of LOKAI. As I write this, I’m reminded by my two LOKAI bracelets of their mission—giving back 10% of profits to impactful charities since day one in 2013.
"Success takes time—people overestimate what they can do in a year and underestimate what they can do in ten." - LOKAI Founder, Steven Izen
"Product is king, always." - Great marketing can only take you so far; a truly great product sustains success.
Balance is key in both life and business. - Stay humble in highs and hopeful in lows.
"Execution separates the doers from the dreamers." - Having an idea is easy; making it a reality is the real challenge.
Entrepreneurship is a marathon, not a sprint. - Pace yourself to avoid burnout and build something lasting.
Give back with intention. - LOKAI has donated over $8 million to charities because giving back was ingrained in the brand from day one.
Listening to customers shapes impact. - Social media and surveys help determine which causes Lokai supports.
Authenticity drives brand loyalty. - Consumers can detect inauthenticity; transparency is crucial.
Stay adaptable to survive. - Lokai cut back on certain product lines to focus on the most impactful offerings.
"Great cultures prioritize real values, not perks." - Ping-pong tables don’t build culture—genuine values and practices do.
Small daily reminders can have a big impact. - LOKAI bracelets serve as a tangible anchor for mental resilience.
Start with a mission bigger than profits. - LOKAI began with the goal of giving back, and that purpose has guided its growth.
Social impact and profit can coexist. - "Doing good while doing well" is a powerful business model.